South Korea's Webtoon Industry Generates KRW 4 Trillion as Vertical-Scroll Comics Become the World's Dominant Digital Narrative Format

The vertical-scroll comic format pioneered on Korean mobile platforms in the early 2000s has become the world's most-consumed form of serialised visual narrative, with 900 million monthly readers across 100 countries — and South Korea's creative and platform infrastructure sits at the centre of a global industry that is reshaping publishing, film, and television.